P1racenews AI automatic summary:
The subtle colours look set to be a nod to how this year’s F1 car could look.
Racing Bulls collaborated with emerging designers to create their new 2026 F1 team kit, marking a unique and innovative campaign for the team.
The design features a hint of Ford blue, reflecting Red Bull’s partnership with the automotive giant for the new power unit used by both teams this season.
The kit includes a range of items such as t-shirts, polo shirts, hoodies, and caps, designed in collaboration with up-and-coming designers.
CEO Peter Bayer emphasized the team’s unconventional approach, aiming to connect with the next generation of fans and shape the future of the team through the new kit.
The integration of emerging designers into the campaign signals a commitment to providing opportunities for new talent and influencing fashion culture within Formula 1.
Driver Liam Lawson expressed excitement about the upcoming season and the opportunity to support future generations both in and out of motorsport through the powerful sport.
Newcomer Arvid Lindblad shared his enthusiasm for his debut season in Formula 1 and being part of a team with authentic values and a unique design approach.
Overall, the launch of the new team kit signifies a fresh start for Racing Bulls as they gear up for the upcoming season.
